2016
01 / 06
Spring Festival Gala debut
Tangniu became the first original IP image to appear on China's Spring Festival Gala.
Meet Tangniu
A bow from Chang’an
Curious · kind · in love with beauty
Hands clasped in welcome — Tangniu, official Tang Dynasty IP of Shaanxi History Museum. From a museum figurine to a smile you can meet, she carries a thousand years of warmth into the present.
Her origin story continues just below
Character
Meet Tangniu
Curious · Kind · In love with beauty
A museum-born Tang Dynasty ambassador who makes China’s golden age feel close — through poetry, music, tea, and play you can hold.
Shaanxi History Museum official IP · 2016 CCTV Spring Festival Gala debut · Books shared in 10+ countries
Born of Tang
Openness, silk roads, and artistic brilliance shaped her silhouette.
A curious little soul
Poetry, music, and beautiful daily objects are her favourite maps.
Culture made close
Stories and collectibles help friends worldwide feel Chang’an.
OriginAwakened from a Tang figurine in the museum collection through illustration — she now carries Chang’an’s warmth from the gallery wall into everyday collecting.
Design inspirationHer look draws from Tang figurines and Chang’an elegance — rounded warmth, silk-road colour, and a smile that invites you in.
Design inspiration
Tang silhouette, Chang’an smile
Her proportions and colour draw from Tang figurines and silk-road elegance — rounded warmth, so tradition feels inviting.
Look series
Who she can become
Four costume worlds — heritage dress-up, parallel skins, Journey to the West, and world masterpieces. Open one to see how Tangniu carries culture into new forms.
Heritage·Relic Dress-Up
Tiger Tally
A two-piece bronze military tally — imperial authority split in half, reunited only when order is true. Tangniu wears its courage as street-Tang swagger.
01/02Look
Official Cultural IP
Shaanxi History Museum · Tang Dynasty IP
- 2016 Gala
- IP Gold Award
- China Good Gift
- Books in 10+ countries
- 2016 Gala
- IP Gold Award
- China Good Gift
- Books in 10+ countries
Milestones you can trust
- 2016
- Spring Festival Gala debut
- 2020
- China Original IP Gold Award
- 2025
- China Good Gift selection
- 100k+
- Comic books sold in China
Achievements
Milestones that shaped Tangniu
Paused
2019
02 / 06
Collaboration with Nayuki
A lifestyle collaboration that brought Tangniu into everyday culture.
2020
03 / 06
Gold Award for China's Original IP
Recognized for outstanding influence and creative excellence in original IP.
2021
04 / 06
Golden Award for Tangniu comic
The comic book "Tangniu Arrives" received the Golden Award for Comic Books.
2024
05 / 06
Top 10 Emerging IPs in Shaanxi
Selected among Shaanxi's Top 10 Emerging IPs of the Year.
2025
06 / 06
China's Top Cultural Gifts
Palace Concert Blind Box and Cha Shi Fu Tu Tea selected for the 2025 China's Top Cultural Gifts program.
Continue with Tangniu
Watch her comics and AI dramas on Culture — or bring a piece of Chang’an home through Contact to Buy.