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Original IP Creation
From character design to world-building, we create original IP that carries the soul of Chinese culture.
TELLINGCHINA'S STORIES
SHARINGCHINA'S VOICE.
Building China's image.
Our mission is to create Chinese cultural IPs and empower Chinese brands with Chinese cultural IPs.
Our Heritage
Inspired by the Gloryof the Tang Dynasty
Tangniu is the official Tang Dynasty IP of Shaanxi History Museum, and a cultural icon of Xi'an.
From its debut on the Spring Festival Gala in 2016, to becoming a viral hit through collaborations, winning the China Original IP Gold Award, and launching the Tangniu Arrives book series, Tangniu has been a vivid ambassador of Tang culture.
Tangniu connects the past and present with charm and creativity.
The DNA of Tangniu
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Cultural Creative Product Development
From character design to product systems, we turn culture into lovable everyday creations.
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IP Content Development
Through stories and content, we bring Tang culture to life and to the world.
01
Original IP Creation
From character design to world-building, we create original IP that carries the soul of Chinese culture.
02
Cultural Creative Product Development
From character design to product systems, we turn culture into lovable everyday creations.
03
IP Content Development
Through stories and content, we bring Tang culture to life and to the world.
Milestones That Shaped Our Path
2016
Tangniu Appears on China's Spring Festival Gala
In 2016, Tangniu became the first original IP image to appear on China's Spring Festival Gala.
2019
A Viral Collaboration with Nayuki
In 2019, Tangniu partnered with Nayuki, becoming a nationwide sensation.
2020
Gold Award for China's Original IP
Tangniu was honored with the Gold Award for China's Original IP in 2020, recognizing its outstanding influence and creative excellence.
2021
Golden Award for Tangniu Comic
The Tangniu comic book "Tangniu Arrives" received the Golden Award for Comic Books in 2021.
2024
Top 10 Emerging IPs in Shaanxi
Tangniu was selected as one of the Top 10 Emerging IPs of the Year in Shaanxi, highlighting its innovative strength and cultural impact.
2025
Selected for China's Top Cultural Gifts
Tangniu original products "Palace Concert Blind Box" and "Cha Shi Fu Tu Tea" were selected for the 2025 China's Top Cultural Gifts promotion program.
Milestones That Shaped Our Path
2016
Tangniu Appears on China's Spring Festival Gala
In 2016, Tangniu became the first original IP image to appear on China's Spring Festival Gala.
2019
A Viral Collaboration with Nayuki
In 2019, Tangniu partnered with Nayuki, becoming a nationwide sensation.
2020
Gold Award for China's Original IP
Tangniu was honored with the Gold Award for China's Original IP in 2020, recognizing its outstanding influence and creative excellence.
2021
Golden Award for Tangniu Comic
The Tangniu comic book "Tangniu Arrives" received the Golden Award for Comic Books in 2021.
2024
Top 10 Emerging IPs in Shaanxi
Tangniu was selected as one of the Top 10 Emerging IPs of the Year in Shaanxi, highlighting its innovative strength and cultural impact.
2025
Selected for China's Top Cultural Gifts
Tangniu original products "Palace Concert Blind Box" and "Cha Shi Fu Tu Tea" were selected for the 2025 China's Top Cultural Gifts promotion program.