Partners

Museum IP & Selected Collaborations

From Shaanxi History Museum to global lifestyle brands — Tangniu brings Tang culture to new audiences through trusted partnerships.

  1. 01

    Official · Museum IP

    Shaanxi History Museum

    Tangniu is the official Tang Dynasty IP of Shaanxi History Museum — among China's first museum-authorised character brands.

  2. 02

    2016 · CCTV

    China Spring Festival Gala

    Tangniu became the first original IP to debut on China's Spring Festival Gala — introducing Tang culture to a national television audience.

  3. 03

    2019 · Nayuki

    Nayuki Co-brand

    A co-branded tea collaboration blending Tang aesthetics with modern tea culture.

  4. 04

    2020 · Industry

    China Original IP Gold Award

    Recognised for creative excellence and cultural impact — the same year the Tangniu Arrives book series launched.

  5. 05

    2025 · National Programme

    China's Top Cultural Gifts

    Palace Concert Blind Box selected for the 2025 China Good Gift catalogue — museum art meets global collectibles.

  6. 06

    Global · Worldwide

    Retail & Exhibition Partners

    Pop-up stores, museum shops, and cultural exhibitions across China and overseas markets — bringing Chang'an to fans everywhere.

Many collaborations are available as Tangniu blind boxes, books, and lifestyle goods.

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